Navigating the Big City During Rush Hour
You might think that owning a cab company in New York City would be a walk in the park. After all, millions of tourists visit the city each year, and many of them look forward to the experience of riding around town in an authentic taxicab. Unfortunately, the market is rather saturated. I’ve had to go to some lengths just to separate my taxis from the rest.
Most recently, I installed Jensen navigation systems in every taxi. This measure ensured that my drivers – no matter how inexperienced – would take the most expedient route to their destination and save gas in the process. This means more pick-ups per day and more revenue generated in fares. Over time, customers came to recognize my cabs as among the best in town thanks largely to their trust in GPS technology.